Glagolev.

Artem Glagolev

Head of B2C Marketing

Fintech, performance marketing, websites. Belgrade, Serbia

artem@glagolev.work+381 61 281 2920LinkedInTelegram @tglagolev

I run B2C marketing at Blackcat, a European fintech app, and lead a team of media buyers, designers, SEO specialists and developers. I rebuilt the sign-up flow and doubled conversion to an opened account, launched a co-branded product with Binance and an ambassador program. Since 2026 I also build websites and run ads for businesses in Belgrade.

×2sign-up to opened account conversion after the new registration flow
Binanceco-branded top-up product launched together
−50%staff turnover and +20% department performance after task management
15websites for Belgrade businesses, three languages each

Experience

Jan 2024 - now

Head of B2C Marketing

Blackcat (Blackcatcard until 2025)

European fintech app: euro accounts, cards and crypto. Remote, the company is in Malta.

  • Head the B2C marketing department: strategy and execution across all channels
  • Lead a team of media buyers, designers, SEO specialists and developers
  • Own acquisition and retention: who comes in and why they stay
Co-branded top-up product with BinanceCustomer base growth: figures under NDA
Task management in the marketing department+20% performance, −50% staff turnover
Feb 2021 - Jan 2024

Senior Marketing Manager

Blackcat (then Blackcatcard)
  • Planned and ran campaigns across digital channels and managed the budgets
  • Moved spend to the channels with the best ROI
  • Worked with partners, vendors and media
New client registration flow×2 conversion to an opened account
Ambassador programGrowth in acquisition ROI, customer base and retention: figures under NDA
2026 - now

Websites and ads for local businesses

Own practice (Belgrade)
  • 15 websites for businesses in Belgrade, each in Serbian, English and Russian
  • New site first, payment at launch; a speed comparison with the old site for each
  • Google Ads, Meta Ads and TikTok Ads for local clients
Aug 2019 - Feb 2021

Business & Technical Manager

Sun System (Moscow)
Dec 2018 - Aug 2019

Line Production Manager

Ego (Sheffield, UK)

Skills

Marketing

  • Strategy and planning
  • Acquisition and retention
  • Brand and positioning
  • Budgets and ROI

Ads

  • Google Ads
  • Meta Ads
  • TikTok Ads
  • Data-driven decisions

Team and tools

  • Team leadership
  • Agile, project management
  • Zoho CRM, Asana
  • Google Workspace, MS Office

Content and web

  • Scripts, visuals, audio
  • Websites in three languages
  • Presentations

Languages

  • Russian, native
  • English, C2
  • Spanish, A2
  • Serbian, A1

Education

  • BSc (Honours)
  • International Hospitality and Tourism Management
  • Sheffield Hallam University, UK, 2015-2019

References on request.